Saying Farewell to my Dream to Start Dreaming Again.

The Art of Letting Go

Do you know that feeling when deep down you know a chapter in your life is coming to an end, but still not sure where to look for the next one? I thought I understood that feeling. More than that, I thought I’d know exactly what to do when it came.

Turns out, I was wrong.

After six years of pouring my heart and soul into creating Dame Fortune—a brand that connected me with incredible people and offered the most exquisite vintage pieces—I had to make the difficult decision to let it go. It wasn’t easy, and I won’t bore you with the details, but it felt like saying goodbye to something I had nurtured like my own.

It took me a while to process the loss of a brand I had invested everything in—time, energy, creativity, and love. But with the unwavering support of my family, friends, and creative community, I came to realise that as one dream fades, another starts to take shape.

So without further ado..

I can finally share something I’ve been keeping under wraps for the past six months! After deep reflection and careful consideration, I’ve made the significant decision to start my own business—full time. Yes, I’ve stepped away from my role in luxury fashion and officially registered my new venture at the Chamber of Commerce.

Introducing EPOQUE

EPOQUE is my new brand dedicated to showcasing and selling the most exquisite vintage garments. I’ve been diving deeper than ever to explore the rich history of fashion while looking forward in ways to make sure fashion has a better future. Reconnecting with my passion for history has inspired me to curate a collection that tells compelling stories.

If you want to follow me along in my adventure, check out my new Instagram page. And in the coming months, I’m thrilled to share a variety of topics through Substack. Expect to see insights about the unique vintage pieces I’ve sourced, as well as fascinating tales of legendary women, my muses, who have profoundly influenced the history of fashion.

Thank you for being part of this journey! I can’t wait to share more about EPOQUE with you.